We started with the Brittany Pettersen campaign shortly after the campaign launch in February 2022. Despite a late start and very little in the way of pre-existing digital assets, we built this Red-to-Blue digital operation into a highly successful low-dollar fundraising program — using a combination of high-ROI targeted acquisition, an aggressive email calendar focused on the candidate’s biography and policy priorities, a strong texting program, and Google Search ads. The result was a program that surpassed the campaign’s fundraising benchmarks and helped propel Brittany to victory.
