As the digital fundraising consultants for Governor Josh Shapiro’s campaign, we built an online fundraising program that was aggressive, data-driven, ROI-positive and able to respond rapidly to events on the ground. Even a year out from the election, this program was pulling in over $100,000 per month with daily emails, Facebook, search, and SMS.
Governor Shapiro’s program was one of the most successful in the country in the 2022 cycle. The acquisition investments we managed for the campaign produced an ROI of 590% — showing how aggressive acquisition followed by high-quality email content can generate millions of dollars in cash-on-hand for a campaign.
