As both the fundraising and persuasion firm for Mike Johnston’s campaign, our task was to make Mike’s personal story and vision for Denver stand out in a field of 17 candidates — first, by raising money among small-dollar donors, and then taking those resources to run a comprehensive digital persuasion program. Our persuasion program packaged Mike’s bio with the policy messages that polling showed were critical to winning the race using a combination of direct-to-camera videos, eye-catching graphics, and targeted Search ads. Brand-lift testing showed that these ads meaningfully boosted Mike among the electorate. He came in first place in the General Election and, is now Denver’s mayor.
